Influencing others and changing behaviour

03 December 2021

 

Applying behavioural science principles as quick wins to COVID work

The City of Wolverhampton Council wanted to draw on behavioural science methodology and insights across their response to the pandemic. They found there is a need to balance the practical of what is feasible whilst drawing on behavioural science principles and insights which can increase the impact of their work. A range of resources and guidance from the British Psychological Society were used that were developed specifically for local authority and were underpinned by behavioural science to aid COVID-19 response and recovery. These materials were adapted to the local context for community champions materials, first jab appointment materials and surveys to provide a benchmark to understand which messages are landing and with which groups. Adjusting materials and using guidance developed for local authority proved to be both efficient and effective for Wolverhampton.

Dr Shanara Abdin, Behavioural Science Specialist, City of Wolverhampton Council

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